Nowadays with so many specializations available in Online MBA programs, students are getting confused about which one would be best for them and their careers. The most popular and debatable thing that is prevailing in recent times is the choice between an Online MBA in Marketing and an Online MBA in Digital Marketing. The majority of people who wish to pursue a career in marketing are getting confused between these two programs.
As we know, an Online MBA in Marketing is a program that has been in the education industry for a very long-time, and it is still very popular and demanding among everyone. On the other hand, Online MBA in Digital Marketing is a new domain and an updated version of marketing that is grabbing attention nowadays.
So, we cannot decide randomly which Online MBA specialization would be best for us, for that we have to compare these two programs on a set of parameters and then analyze the best one for us. Without wasting any further minutes let’s get started on this!
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Online MBA in Marketing v/s Online MBA in Digital Marketing: An Overview
An Online MBA in Marketing is a postgraduate-level program that can be completed within a course duration of 2 years. This program helps the students to learn about various basics and principles of marketing and its strategies. It makes an individual equipped with all the necessary knowledge and skills required to make a great career in the marketing field.
An Online MBA in Digital Marketing is also a post-graduate level program, whose course duration is around 2 years. This program has emerged over time due to the company’s pragmatic shift towards digital marketing technologies. This PG program helps the students to learn about various digital marketing basics and channels that are currently in demand in the market. One can crack various higher-level positions in companies after this program.
Online MBA in Marketing v/s Online MBA in Digital Marketing: Syllabus
One way to compare both these Online MBA specializations is to study their syllabus. Through this, we can analyze what we get to study in both these programs, then we can easily decide which program is best suited to our career aspirations.
First, we talk about the syllabus of the Online MBA in Marketing program, here we get to study several traditional marketing strategies and techniques. The core subjects of an Online MBA in Marketing include
- Management Concepts
- Marketing Research
- Business Marketing Operations
- Salesforce Management
- Accounting and Managerial Decisions
- Business Environment
- Advertising Management
- International Marketing
- Strategic Management
- Integrated Marketing Communications
Now let’s know about the Online MBA in Digital Marketing syllabus, where students get to learn about the digital channels that are being used in marketing and the other aspects of digital marketing. The core subjects of an Online MBA in Digital Marketing include
- Introduction to Digital Marketing
- Content Marketing
- Search Engine Optimization
- Web Analytics
- Marketing Automation
- Digital Media Planning and Buying
- Campaign Creation
Online MBA in Marketing v/s Online MBA in Digital Marketing: Career Opportunities
Another factor on which both programs can be compared is the career opportunities available in both fields. By comparing this, we get a clear insight into the scope of each kind of marketing program which helps us to decide clearly which one to choose for our career.
The first one in the line i.e. Online MBA in Marketing has a varied number of career opportunities in various industries whether we talk about healthcare, media, education, IT, and others. Some of the job roles that one can apply for after this program are as follows:
- Brand Manager
- Advertising Manager
- Marketing Manager
- Market Research Analyst
- Sales Manager
- Market Analyst
- Public Relations Manager
- Consulting Roles
Now coming to the next one, an Online MBA in Digital Marketing is quite popular nowadays, and due to this, there are a vast number of job opportunities available in this field. Some of the job roles are mentioned below:
- Digital Marketing Manager
- Social Media Manager
- Digital Marketing Consultant
- E-commerce Manager
- Content Marketing Manager
- Social Media Manager
- SEO Specialist
- PPC Specialist
Online MBA in Marketing v/s Online MBA in Digital Marketing: Salary
The salary package we get after pursuing an Online MBA program is also a factor on which one can compare these Online MBA specializations. The ultimate goal of doing a program is to make a great career along with great earning opportunities. So, let’s explore the salary packages that we get after both programs.
The average salary package after completing an Online MBA in Marketing is around INR 7 to 8 LPA. The starting package one gets after this program if one starts as a fresher is around INR 3 to 4 LPA. The highest package one can expect after this program is around INR 20 to 25 LPA.
Now coming to Online MBA in Digital Marketing, the average salary package after this program is around INR 6 to 7 LPA. The starting package one can expect in this field is around INR 3 to 4 LPA, if you are starting as a fresher and with experience the highest package one can expect after this program is around INR 15 to 18 LPA.
To conclude we can only say that both Online MBA in Marketing and Online MBA in Digital Marketing are great programs that one can pursue. Deciding between the two of them majorly depends upon an individual’s career interests, goals, and objectives.
So, we have helped to simplify this selection process for you by comparing both programs on a set of parameters. I hope this post has been a help for you, in deciding which one among the two of them would be a better choice for your career ahead.
Take time and analyze both the programs before deciding on one as it is a very crucial decision for our career ahead.