Digital marketing creates an abundance of data that teams struggle to manage manually. AI marketing tools can quickly analyze and comprehend data to increase campaign performance while accurately tracking attribution.
AI can assist with many areas of customer service bots, content generation and personalization as well as media buying decisions based on current campaign metrics and customer context to maximize marketing strategy ROI. You will also find many types of media channels
1. Video Advertising
Video advertising can help your organization meet a range of marketing goals, including traffic and click-through rates (64% of people reported making purchases after watching online videos), product information dissemination and brand recognition.
An effective video ad should quickly catch viewers’ interest and hold it for its full duration – between 3-15 seconds is ideal.
As part of your video ad strategy, using analytics is also crucial to measuring its success. With AI video analytics, marketers have access to metrics such as average view times, click-through rates, full-screen views and likes/shares; giving them all of the data needed for optimizing ads and making campaigns more successful. This is particularly useful for smaller brands who may be reluctant to invest in new channels until they know it will increase ROI – this way AI video analytics allow them to test out content before allocating larger budgets on them.
2. Social Media
Artificial intelligence has become an integral component of social media because it enables marketers to stay abreast of market trends. This enables them to produce posts that are engaging and pertinent to their target audiences.
AI can help track the performance of hashtags, monitor competitors’ campaigns and identify top performing posts. AI also serves to generate content ideas and assist with writing processes; for instance it can create captions based on text provided or even take and edit photos in real time.
AI can help save both time and effort when managing social media. For instance, using it to automatically schedule posts in bulk and quickly create desired content is invaluable. Furthermore, using AI saves time when researching relevant topics as it rewrites text based on existing content or style guidelines – great if your profile or page has an engaged following! Lastly, AI provides answers to frequently asked questions or requests for information which is especially beneficial if there’s a high traffic volume.
3. Email Marketing
Email marketing is one of the most commonly-used means of reaching customers and prospective clients, and AI can make this channel even more efficient by automating many aspects of digital marketing.
AI’s machine learning algorithms enable it to process massive amounts of data and extract insights for digital marketing campaigns – such as subject line optimization or customer segmentation.
AI can also assist in determining the most optimal times to send emails to subscribers based on factors like time zone, downtime and personal habits.
AI is revolutionizing email marketing or data driven content marketing by helping brands retarget customers who have abandoned their shopping carts. AI can send emails urging them to complete their purchase or suggesting similar items; thus increasing conversions and customer retention rates.
4. Search Engine Optimization
The ai marketing solutions can assist marketers by automating time and energy consuming tasks that take away from high value strategies like analyzing campaign performance or collecting customer data from new or existing customers. AI can also scale A/B testing by comparing predicted success of different options (such as website layout, copy snippet or CTAs ) quickly giving marketers clear results which enable them to select the optimal option quickly.
Search engine optimization (SEO) is an essential element of digital marketing and one of the primary ways brands connect with customers online. Through SEO, brands are able to rank well on search engines for relevant queries that attract potential customers based on complex algorithms that determine which websites and pages receive priority based on factors like content quality, relevancy, user experience and trustworthiness.
AI can significantly boost SEO campaigns by making real-time adjustments to keywords, ad copy, and more. Interactive Investor made use of Albert, an AI-powered PPC management platform, to drive more account signups while decreasing customer acquisition costs.